Now you may have noticed that things are looking a little different around here. A little more polished if you like.
FGS has been growing from strength to strength and with this came the decision to hire a Marketing Manager who joined us in July 2015 and straight away got to work on our marketing strategy. At the top of the list was a complete rebrand for FGS including new logo, new colour scheme, new messaging and of course, a new website. We wanted to give a clear brand identity to each of the four sectors we work across whilst at the same time grouping them together under the FGS brand. We therefore allocated each brand a colour and icon set whilst using the FGS green as the overarching brand. This enabled us to create separate Twitter Accounts for each of the four sectors and this colouring will transfer over into business stationery and all other marketing material.
Alongside the rebrand, we also implemented a new CRM system and have moved over to Bullhorn which seamlessly integrates with our website and Office 365. This infrastructure has provided a strong start to 2016 and will aid our business growth for many years to follow.
The re-brand comes ahead of our new London office which is expected to open in Q1 of this year. Now, we may have a shiny new look however what remains the same is our commitment and passion to our specialist areas which spans across Digital Media, Learning & Development and Business Information.
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