Every man and their dog is on social media nowadays which is why it’s a great platform to use if you are looking for a job. Step away from those job boards and out of your comfort zone and follow these tips on how to get a job using social media.
1. Establish Your Social Brand
The first step to landing yourself a new job via social media is to establish your social brand. After all, how are people going to find you if you don’t have profiles set-up.
LinkedIn is an obvious place for a profile when looking for a job but have you thought about Facebook and Twitter too? You need to be where your dream companies are so do your research.
You need to build a compelling, professional profile that includes up to date and relevant job history, accomplishments and interests.
If you are planning on using social media as a job hunting tool then be aware when posting personal items. Potential employers may be able to see this, especially on Twitter and LinkedIn and you need to remain professional whilst still showing personality.
Social media is a great way to start networking with potential employers. Connect with relevant people in your industry and follow their activity on LinkedIn, Facebook and Twitter.
On LinkedIn, join relevant LinkedIn groups and introduce yourself to other members. Follow potential employer profiles and start to take notice of the content they are putting out there.
Twitter is a great alternative to face to face networking. Start following potential companies that you’d like to work for on Twitter and also seek out employees and connect with them.
Facebook is a little different, you don’t really want to be connecting with potential employers via Facebook. Instead, follow company Facebook profiles as the content they put on Facebook is likely to be different to the content they put on LinkedIn.
3. Be Engaged
Following on from networking above, you need to be engaged on social media. You can’t simply set-up a couple of profiles and then leave them to do their thing. It doesn’t work like that. You need to be active. You need to be liking and responding to posts that are relevant as well as putting your own relevant content out there.
4. Start Searching
You’ve set-up your social media profiles and started networking with relevant people in your industry, now it’s time to start your job search.
Networking and being engaged is a great way to get yourself noticed but don’t automatically assume that by doing so, potential hiring managers will come to you. This may happen and it will be great if it does but you also need to do some searching of your own.
It's likely that any potential employer who is hiring, will be posting their open vacancies on social media so keep an eye out for these. You can also start to research relevant hashtags on Twitter or the search feature on LinkedIn and use these to find open opportunities.
5. Reach Out
Don’t be shy to step out from behind your social media profiles. Once you have started networking and engaging with relevant industry peers, reach out to them. Pick up the phone or send them an email. It’s likely they will remember you from social media so it’s a great basis to start from. You can ask if there are any job opportunities or even ask to meet for a coffee. Whilst hiring managers will be extremely busy, there will be some that appreciate your being proactive.
FGS Recruitment is a boutique recruitment agency specialising in recruiting sales jobs and marketing jobs in our core markets of Digital Media, Learning & Development and Market Research. Keep up to date with our latest career advice articles and jobs by signing up to our newsletter and be sure to follow us on LinkedIn, Twitter and Facebook.