Programmatic Campaign Manager
Job Title – Programmatic Campaign Manager
Location - London
Having launched in the US in 2008, with a presence in the UK since 2011, My client is a leading Programmatic Marketing Platform, working with Media Agencies and Direct Clients to deliver Direct Response and Brand solutions, across Display, Mobile, Video and Facebook in over 200 countries worldwide.
A vision of transforming the digital advertising industry through big data and artificial intelligence. At a time when RTB and ad exchanges were still nascent, my client quickly grew into the industry leader by bringing the precision and conclusiveness of science to the world of marketing to drive higher ROI.
The Campaign Manager will maintain a focus on campaign success for a portfolio of business across multiple clients locally within their market. The candidate will lead and manage all aspects of the campaign lifecycle including budget allocations, as well as performance analysis, reporting, optimization and troubleshoot any issues that arise.
The role will not be regularly client facing (as this will be the responsibility of Account Management). However, there will from time to time be a need to meet with clients. Under normal circumstances the Campaign Manager will be the critical delivery layer ensuring campaign success and supporting Sales and Account Management to achieve account growth.
The ideal candidate must possess a thorough understanding of the RTB ecosystem.
- Deploy pixels to ensure campaigns are set up pre-launch for success
- Traffic all campaign requests for Clients (Launch/Manage/Optimise)
- Support Sales and Account Management with data to empower them to manage client relationships
- Create and maintain project plans to illustrate account success
- Perform quantitative analysis of campaigns to present to clients if needed
- Recommend and execute strategic and tactical improvements to campaigns with the goal to scale client accounts
- Provide frequent progress reports to clients, utilizing standard UI based tools for Mid-Market clients
- Establish and maintain good working relationships with internal teams
- Thorough understanding of the RTB ecosystem
- 2 years of related online experience including managing multiple clients
- Experience in campaign development, management and performance reporting
- Strong client services orientations, with minimum of 2 years in client servicing role
- Comprehensive understanding of programmatic and related tools/vendors
- Demonstrable ability to analyse and interpret complex data including use of advanced Excel or MySQL experience
- A basic understanding of web techniques including deployment of relevant technology.
- Strong written and verbal communication skills
- Ability to work well in a dynamic, fast-paced team environment
- Bachelor’s degree
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